I Love Kyiv
The Soul of Ukraine
Kyiv’s Independence Square at sunset, filled with a large crowd around the Independence Monument, with a Ukrainian flag flying prominently in the foreground.

The Kremenchuk Shopping Centre Missile Strike

A long-range Russian missile directly hit a busy shopping centre 180 kilometres from the front and set the building ablaze.
By Charles Joseph · Updated
Share
Share
Copy URL

The Amstor shopping centre in Kremenchuk was open on the afternoon of June 27, 2022, when a missile struck its northeastern corner. Fire swept through the building as shoppers and staff tried to escape.

The city in central Ukraine was about 180 kilometres from the front. The attack showed how long-range weapons could bring mass casualties into ordinary daytime spaces far from ground combat.

Two Missiles

Russia launched two missiles into the same part of Kremenchuk. One directly hit the shopping centre, while the other struck the Kredmash road-machinery factory roughly 500 metres away.

Local authorities reported that 21 civilians were killed and dozens injured. Fire and structural collapse complicated the search, and rescuers worked through twisted metal, smoke, and unstable debris.

The mall employed and served people from across the city, so relatives gathered at hospitals and information points while victim identification continued. The destruction left some families waiting days for confirmation rather than receiving a complete casualty list that evening.

Security-camera footage captured the moment of impact and people running from the site. Other video showed customers in the centre shortly beforehand, contradicting later assertions that the building was closed or unused.

Sponsored

Russia's Explanation

Russia acknowledged attacking the area but said its high-precision weapons had hit a factory hangar holding Western ammunition. According to that account, secondary explosions started a fire that spread to a nearby non-functioning mall.

The physical evidence did not support this version. The shopping centre and factory were separate impact sites, and imagery showed a missile directly striking the mall rather than fire moving into it from the industrial compound.

The UN Commission of Inquiry examined surveillance footage, satellite images, witness accounts, impact locations, and weapon remnants. It found no evidence of ammunition stored in the claimed factory area and no secondary explosions consistent with such a stockpile.

Investigators identified characteristics of Kh-22 or the related Kh-32 missiles. These heavy weapons were designed for large targets and their limited accuracy made their use in a populated area particularly dangerous.

The Soviet-era Kh-22 was built primarily to attack ships and carried a warhead weighing hundreds of kilograms. A weapon designed for a large naval target could create catastrophic blast and fire when directed into a city, even if the intended aim point was industrial.

An Indiscriminate Attack

The Commission concluded that Russian armed forces carried out an indiscriminate attack and failed to take feasible precautions in verifying the objective and choosing the means of attack. It found that the operational mall and its casualties resulted from a direct hit.

The distinction matters because a nearby industrial site did not make the shopping centre disappear. Attackers still had to verify each target and account for a weapon's accuracy, blast, and expected effect on civilians.

Kremenchuk became another widely documented example of civilian harm from long-range strikes. Unlike a disputed frontline incident observed through fragments, the event was recorded by several cameras and left two distinct impact sites investigators could compare.

The attack also changed daily calculations far beyond the front. A shopping trip in central Ukraine now carried a risk from bombers and missiles launched hundreds of kilometres away, with little warning and no visible battlefield nearby.